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Breaking Bad was also exactly the kind of story that stood to benefit most from this setup. In a Variety op-ed at the time, writer Andrew Wallenstein speculated, “Should Netflix be paying studios for content or the other way around?” Breaking Bad’s success implied such deals could be mutually beneficial: Netflix got material to flesh out its interface, while AMC got a fresh wave of eyeballs. It also had outside help.īack in 2013-before Orange Is the New Black, before Stranger Things, before Queer Eye- Breaking Bad became early proof Netflix’s convenience served as its own marketing mechanism. Some of this rise correlated with Breaking Bad’s increasing intensity, quality, and ambition.
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Rather than starting strong and shedding fans as the magic wore off, per the “keep doing what works until it doesn’t” school of American broadcast, Breaking Bad began with a modest following of a couple million before crescendoing with more than 10 million viewers for the finale, a number that would get only more impressive as TV continued to fracture into hundreds of series at dozens of outlets. Breaking Bad was different, though not at first. Before either of these examples, though, Breaking Bad set the mold.įrom Mad Men to media darlings like Girls, the conversation around most prestige television far exceeds a show’s actual viewership. The so-called “Netflix effect” is now a well-known phenomenon Riverdale jumped in the ratings for Season 2 after finding its teenage audience where they were already conditioned to go, and You went from obscure Lifetime offering to bona fide sensation after a run on the service. Before Netflix began to invest billions in its own trove of originals, it licensed various back catalogs, often leading to a symbiotic, scratch-my-back-and-I’ll-scratch-yours arrangement for which Breaking Bad became the poster child. Ironically, AMC’s soon-to-be competitor was also a key contributor to its success. The field couldn’t stay empty forever, and AMC’s discovery ignited a much larger gold rush. But others soon took notice of AMC’s successful playbook, and began to replicate it at a much larger scale.
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With a small budget- Breaking Bad’s iconic setting came from tax considerations, not a pre-existing love for the New Mexico desert-the channel could make a disproportionately large impact, essentially tying HBO in its contributions to the new Golden Age’s de facto Mount Rushmore.
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Clearly, it was not the last.Īt the time, AMC had the advantage of a relatively sparse marketplace. It was one of the first companies not traditionally known for self-produced entertainment to see an opportunity in financing its own ventures, with critical hosannas as effective advertisement. The pivot was a savvy one, and well-timed: Just as cable was becoming a dated novelty for the occasional millennial to rediscover and explore, AMC found a more compelling hook for potential subscribers.
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A contemporary crime story, the show would cement AMC’s transition from movie hub to prestige cable network. The latter was a natural extension of AMC’s reputation for vintage appeal, easing audiences in with a story set in the ’60s. First, however, it can be found where many viewers originally discovered Breaking Bad in the first place: streaming on Netflix.īreaking Bad debuted in 2008, just six months after Mad Men. El Camino, too, will eventually be shown on AMC, though not until a date in “ early 2020” that has yet to be determined. Breaking Bad, of course, first aired on AMC, a small network known for airing classic movies that had just begun branching into original series.
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The logistics of viewing El Camino alone serve as a telling indication of how TV has changed, and of Breaking Bad’s role in accelerating that evolution. But Breaking Bad was also an inflection point in the rapidly changing TV industry, whose high-level machinations have transformed the way consumers watch in a disorientingly short period of time. And, of course, how El Camino protagonist Jesse Pinkman single-handedly revived the term “bitch” in popular culture.įrom a craft and storytelling perspective alone, Breaking Bad marks a significant turn in the history of modern television, with legions of imitators still flattering its legacy nearly five years on. And how creator Vince Gilligan, also writer and director of Friday’s follow-up film El Camino, has expanded and adapted Breaking Bad’s narrative universe. It’s a time to think about how Breaking Bad changed visual storytelling on TV, employing directors like Rian Johnson to help realize its sun-drenched Albuquerque landscape.
#Breaking bad season 1 netflix update#
The arrival of the first official update on the fate of Breaking Bad’s core cast-unless you count the Cinnabon Gene scenes from Better Call Saul-occasions plenty of reflection on the show and its influence.